If your new to Internet Marketing, it won't take long to start hearing about Affiliate Programs.
First question, what are Affiliate Programs? Simply put, they are a method to allow you to sell someone else's products or services on the Internet and to receive a commission for any sales you make. Usually these are downloadable products (electronic books, audio books, videos, etc) but there are also Affiliate Programs for physical items such as books, electronic equipment, etc.
Affiliate programs can be a great way to make some quick money, but there a number of things you need to consider. As you can imagine with the size of the Internet and the number of people connecting to it, there are a huge number of affiliate programs to choose.
How do you go about choosing a program? My advice is to choose a program where you have some expertise, or that you have an interest in. For example if you have an interest in Golf, find an affiliate program that promotes something relating to Golf. If you do this, you will find you have more enthusiasm to promote the product, and this will show through to your potential customers when you promote the product. And let's face it, you will find it easy to do, because of your interest, and it will feel less like work, and more like fun.
A great place to start looking for affiliate programs to promote is clickbank.com
This is the number one web site for affiliate programs (where the vast majority of product owners list their products for sale). ClickBank make the ability to sign up and promote products very easy for people looking to promote products. There are many thousands of products there, so go take a look.
The next thing you probably going to want to know is how to go about promoting an affiliate program, just where do you start. This is one of the things I get asked a lot, and you will find that most Internet Marketers who are selling a "how to" book assume you are not a complete beginner.
One of the most important things you should do is to setup your own website, and to capture your visitors name and email address. Then you are able to promote products and services to them in the future. Most guides on the Internet will not tell you to do this, because the fact is the affiliate product owner doesn't want you to promote to your own customers. They would much rather pay you a once off commission for a sale, and then be free to promote to their customer directly (with you out of the picture) in the future.
Any marketing consultant will tell you that it's a lot easier to promote to an existing customer than it is to get a new customer. So if you have worked hard and managed to get a customer, you don't want to lose them, you want to keep them, and promote to them in the future.
As I've mentioned you want to grab your visitors information before forwarding them on to the affiliate owners website. To do this, you really need to give the visitor and incentive to give you their information. Everyone is worried about spam, so you need to convince your visitor that your won't spam them.
How do you do this? By being honest and upfront and telling the visitor this. You would be surprised how many websites just ask for someone to leave a name and email address, and give them no incentive to do so, and then don't let the visitor know that they won't be spammed.
Visitors will naturally be wary about most things on the Internet, and if you can't give them confidence in yourself, guess what, they won't leave their details.
The other thing you need to do is to give the visitor an incentive to leaving their details. The simplest way to do this, is to offer a useful report, or perhaps an ebook that the visitor will be able to download for free if they leave their details with you.
There are a few options for you. My preference would be for you to create you own report (this could be a simple document, even just a few pages). The main thing is that it should be relevant to the product you are promoting, and generally be of interest to the visitor.
Just ask yourself, if you were the visitor arriving at your website, would you be willing to leave your details? Put yourself in the shoes of the visitor, and give them a real reason to leave their details.
The next thing you need to think about is how you actually store the information the visitor leaves you. You need some way for the visitor to enter their details, and then you need to be able to act on this, and forward the information to the visitor automatically.
I believe automation is one of the keys to success on the Internet, as much as possible and practical, you want to automate as many processes that you can.
People expect immediate results, and if your asleep when someone leaves their details, and you don't act on it for hours, the visitor has likely surfed to another site where they could retrieve the information automatically.
In this case, what you are after is an Auto-Responder service. Many web-hosts have this functionality built into their offerings, but my recommendation would be to use a dedicated auto-responder company who's focus is on providing this functionality. Two of the major players are www.aweber.com and www.getresponse.com (although there are many other companies). My websites use Aweber, but both are reputable.
Auto-Responders allow you to automatically accept and record details from your visitor (name, email address, etc) and to then automatically send information to the visitor via email. You can even get personalise the emails sent to the visitor with their name, etc. This all happens automatically, even if you are asleep! The visitor is happy because they get the information in a few minutes, and your happy because your web site is working for you, while you sleep.
In the email you send to the visitor, you would include the download link to your free report or ebook (remember that's the reason they decided to give you their details) and you could perhaps give them some more information about the products you can promote to them (perhaps with a product review, and other useful information).
I will go into more details about Auto-Responders in a future article (this will focus on how you go about setting them up, etc).
In my next post (Part 2 of Affiliate Products), we will move past this introduction and look at choosing an affiliate product, and how to setup your links, and discuss ways to promote them).
Feel free to drop me a line (click the Contact Me link at the top of this page) if you have any questions, or feel free to comment by leaving a comment after this post.
And please, if you know someone who you think this website would help, please pass on the web address to them, the more people we can collectively help, the better.
Until next time,
Tim Buchalka